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    CHAIRMAN

     

Production of alcoholic beverages is an ancient industry in India with a history that runs nearly parallel to the history of the nation itself. Formal recognition as an industry came around mid-19th century during the British Raj. With recognition came a host of regulations too. Amrut Distilleries Limited is among the proud pioneers of the industry in independent India and commenced operations in 1948, that is, just after independence.From its modest beginnings as a small blending and bottling unit under our late founder,my father Shri Radhakrishna Jagdale,Amrut Distilleries Limited has,in the five decades since,seen


quantum improvements in the art of distillation of high quality Malt & Grape Brandies, fuelled by unremitting R & D in the maturation of quality spirits to bring them to international standards.  Concurrently, we have also honed our blending and packaging skills by a judicious blend of in-house creativity and guidance of international experts. The result is that Amrut Distilleries Limited is today known as much for its adherence to tradition as to its inventive blends.The group is driven by the traditional values of family ownership and of deep involvement of the family in running the business.While this could sometimes prove to be a limitation, we have successfully fused external talent in plenty with family management- so successfully that each stake-holder both feels and is treated as a family unit.
 
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The result shows in every facet of our business  be it in Operations, Financial Management or Human relations  all of them headed and run by professional managers. Our aim is to serve the discerning consumer with highly value added products and to couple quality with affordability. While our growth in quantitative and financial terms has been exponential, what distinguishes us from the mundane is our commitment to social causes  a commitment evidenced by our sustained contributions to sports and philanthropy.

Our commitment to consumers and our message of responsible consumption of alcohol is enshrined in our thoughts and actions.Sixty years of toil and we have scaled heights that few would have predicted when we began. But we believe that the future promises to be even more exciting. While keeping our values intact we have stepped into the new millennium with a third generation of committed family and senior and junior staff. What sustains us in this most challenging business of alcoholic beverages is an amalgam of our commitment to quality, the zeal to experiment, the support of our customers, the unflagging dedication of our staff – all this fortified by a confidence in ourselves and our value systems.

'TOGETHER WE GROW'
 
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